"Hellmann’s alone accounted for $401.2 million in sales last year, according to Businessweek -- nearly a third of the total $1.3 billion mayo market here. Heinz Ketchup is a distant third with $278.6 million in sales, edged out by the $286.2 million worth of Tostito’s salsa sold last year. Mayo’s dominance is such that the varieties account for five of the 10 most popular condiment brands, including Best Foods and Kraft. Kraft, for instance, offers its classic mayonnaise, as well as Miracle Whip, and flavored mayos such as reduced fat Chipotle, Garlic & Herb, Horseradish-Dijon, and regular Hot & Spicy. According to SymphonyIRI Group, a market-research firm that analyzed the sales data, nearly 400 million containers of mayonnaise were sold in the year ending Sept. 5, 2010. That’s compared to 271 million jars of salsa and 256 million bottles of ketchup sold nationwide."
-from the nypost - not my favorite resource or newspaper - but hey, maybe the numbers are somewhere in the ballpark - either way - we know it is a h u g e market."
"Born from Henry J. Heinz’s horseradish business, Heinz has become one of the best-recognized food companies in the world, with its bottles of deep-red ketchup sitting on millions of kitchen tables. But it has expanded its offerings to include Ore-Ida French fries and Lea & Perrins Worcestershire sauce.
For the year ended Oct. 28, the company reported $11.6 billion in revenue and $1 billion in profit. It generates a majority of its sales in Europe, but its Asian markets are growing "quickly. And it has improved its net sales for eight consecutive fiscal years.
- from NYTimes regarding the buyout by Warren Buffet's firms